Nicolas works as a Growth Marketer at Mailjet and is the founder of the digital magazine ledigitalizeur.fr . Before Mailjet, he has worked on growth hacking strategy for the largest. Interview with startup accelerator in Southeast Asia and different startups around the world. There it is nothing. I am very excited to bring you this interview because what Nicolas tells us is priceless. So get wild, get out the popcorn and I hope you have a lot of fun. Thank you very much for spending this little time with us, Nicolas. In my previous job, I worked for a company where we didn’t have much of a budget. We couldn’t spend a cent on ads, so we had to drive growth in a different way.
So I started reading books
And trying to better understand top industry data how all those Silicon Valley companies grew like wildfire. And then I decided to try some of those techniques. One of the first things I put into practice was implementing a referral program inspired by Dropbox. Dropbox had exponential growth, offering extra megabytes to those users. Who recommended it to their friends or acquaintances. So I decided to implement the same principle and in just two months we increased our acquisition by 35%. It is true that what works for one company will not necessarily generate. The same result in another, which is why it is important to test until we find what fits our product. Growth hacking, or growth marketing, is nothing more than a strategy. That seeks to quickly and efficiently increase the number of users, impacts or income of a company.
Interview with the minimum possible
Effort and expense. A definition HN Lists that I think summarizes this concept very well is that of Dan Martell: “Growth Hacking is the process and mentality of looking for new ways to grow your product. It’s like a mix between engineering and marketing. ” At Mailjet , we use this discipline to track and improve the user cycle from discovering us to becoming a customer or, in other words, to optimize each of the phases of the conversion funnel.
The list of companies and agencies that decide to use our platform is constantly increasing. To help them send better emails faster, we decided to develop a new set of tools that allow work teams to collaborate in real time to create and send emails. Some of them are, for example, editing templates simultaneously, user management, locked sessions, and publishing request.
