Interview with Nicolas Moinard Growth Marketer

Nicolas works as a Growth Marketer at Mailjet and is the founder of the digital magazine . Before Mailjet, he has worked on growth hacking strategy for the largest. Interview with startup accelerator in Southeast Asia and different startups around the world. There it is nothing. I am very excited to bring you this interview because what Nicolas tells us is priceless. So get wild, get out the popcorn and I hope you have a lot of fun. Thank you very much for spending this little time with us, Nicolas. In my previous job, I worked for a company where we didn’t have much of a budget. We couldn’t spend a cent on ads, so we had to drive growth in a different way.

So I started reading books

And trying to better understand top industry data how all those Silicon Valley companies grew like wildfire. And then I decided to try some of those techniques. One of the first things I put into practice was implementing a referral program inspired by Dropbox. Dropbox had exponential growth, offering extra megabytes to those users. Who recommended it to their friends or acquaintances. So I decided to implement the same principle and in just two months we increased our acquisition by 35%. It is true that what works for one company will not necessarily generate. The same result in another, which is why it is important to test until we find what fits our product. Growth hacking, or growth marketing, is nothing more than a strategy. That seeks to quickly and efficiently increase the number of users, impacts or income of a company.

Interview with the minimum possible

Effort and expense. A definition HN Lists that I think summarizes this concept very well is that of Dan Martell: “Growth Hacking is the process and mentality of looking for new ways to grow your product. It’s like a mix between engineering and marketing. ” At Mailjet , we use this discipline to track and improve the user cycle from discovering us to becoming a customer or, in other words, to optimize each of the phases of the conversion funnel.

The list of companies and agencies that decide to use our platform is constantly increasing. To help them send better emails faster, we decided to develop a new set of tools that allow work teams to collaborate in real time to create and send emails. Some of them are, for example, editing templates simultaneously, user management, locked sessions, and publishing request. 

Crowned at Inspirational 22 with more than 15 million impacts on Twitter

Crowned at Inspirational yesterday , Inspirational Night put the finishing touch to an awards gala in which the best agencies and advertisers were recognized for their creative work. Ogilvy collected more than 10 medals, including the Agency of the Year award, and the General Directorate of Traffic (DGT) won Advertiser of the Year. But not all the celebrations took place on the ground: Twitter was the stage in which those attending the Inspirational’22 awards expressed their emotions, achievements and concerns under the hashtag #Inspirational22.

About the conference cycles and the awards gal

The sum of all these publications made top industry data by more than 200 users has achieved almost 43 million potential impacts , a figure much higher than that of other meetings in the sector. Once again, has led the impact ranking on Twitter : it has achieved 15.7 million potential impacts during the Inspirational’22, even ahead of IAB Spain, the organizing entity of these awards, which has obtained slightly more of 10 million.

Most emblematic Brands

Another of the rankings led by this medium HN Lists is the most popular accounts . In the ranking of profiles that have achieved the most retweets on Twitter ,  occupies second place, only behind IAB Spain. Download an app that rewards you for moving. Technology is in your favor! Go to your mobile app store and search for Stepler. Download it and rely on it to motivate you to walk. It is an app that counts your steps.

Unlocking Product Industry Secrets

As a result, they will make money creating. Unlocking Product shitty products, but in the long term they will not. Be sustainable and will disappear . Normally, these “entrepreneurs” have simply connected their interface to. OpenAI using GPT-3 (which is cheaper than what they sell you) without even creating a product. With trained models (as we have done, and trained by great professionals). But in itself, content created with Artificial Intelligence is not detected by Google. You’ll tell me: Anas, I saw a guy on Twitter who says he found a tool that detects whether content has been created with artificial intelligence or not, so is that tool lying.

English has been created Unlocking Product with artificial intelligence for it

I’m going to tell you without mincing top industry data words, YES. My team and I spent an entire afternoon of research to realize that this tool tells you that any content you put in English has been created with artificial intelligence for it; Furthermore, it uses a technology that is almost obsolete (GPT-2, the predecessor of GPT-3 and which worked terribly). Not even a human can know if content has been created with artificial intelligence, enough for an algorithm to know. And even if you knew, you wouldn’t be penalized by Google.

Thing that matters for whether or not you rank content today

Even John Mueller from Google has explicitly told us that we can HN Lists translate content and we will not have a sanction or penalty (although well, here it would be entering into the debate on the ethics of stealing content, which, as I told you before, I do not feel comfortable with her). I hope you are calmer now. Really, the only thing that matters for whether or not you rank content today is to resolve the user’s search intention. The new Write it I’ll put you a little in context. Developing Write It with my team took me a year, as I told you before. And three months ago Dean Romero and I held an event where he helped me give visibility to this new project

How to build the URL so that the link reaches them that way?

To build the URL so that the data appears in your Analytics, you have to access the “Google Analytics URL Builder” and complete the data so that it generates the URL. This is a mechanism that Google Analytics offers you so that you can control, as a Webmaster, what traffic you receive from which campaigns. For example, if you place an ad in the newspaper, you can use this to identify the visits that come to you from the newspaper. (Of course, that’s what it’s for. But since we’re creative, we invented another way to use it.)

My typical “final conclusions”

Never demand. This is a way to get attention but you have no right to demand anything from the Blogger. Nor does top industry data it assure you that he has seen it, so if you don’t get a benefit, you will never know if it is because he didn’t want to or because he doesn’t look at that section of the analytics. Leave the link even if you don’t get a response. Whether you get a response or not, I recommend that you leave the link to their website. It will give him a little point in terms of SEO and perhaps some traffic. Who knows if he won’t realize it in a while and then you will get your reward.

Create your own tricks

It is not a question of who knows more but a question of who is more mischievous or who is more “attentive” to reality. Allow yourself to experiment, break with the pre-established. I take this opportunity to remind you that, on the Graphic Group Blog , you can find a series of articles that I HN Lists wrote about creativity and how to train it . Are funny. END! As always, my posts are great. If you’ve made it this far, I don’t consider myself entitled to ask you to leave me any comments, even though it would be so cool and comforting and make me so happy…