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You don’t necessarily need to be an SEO expert or professional marketer to know that Google has come a long way since its launch in 1998.

With each Google core update, the world’s top search engine has become increasingly smarter over the years, making solid SEO knowledge more important than ever for digital-age businesses that are serious about ranking well.

However, knowing that frequent core updates are a reality of digital life is one thing. Understanding them well enough to adapt to new ones like a champ is another.

Here’s a closer look at everything you need to know to stay ahead of the game.

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What is a Google Core Update?

Google is actually in the habit of updating little phone lists things about its algorithm and overall function on an ongoing basis.

However, these are usually minor changes and fixes designed to better optimize search results. Every update makes Google better and smarter, but most users won’t notice these differences taking place.

In the event an update will likely be noticeable to most users, Google will usually confirm that it took place so users aren’t left guessing. And if an update is very significant, advance notice will also likely be given. This type of update is called a Google core update.

SEARCH ENGINE OPTIMIZATION

Google UX Algorithms & Updates

How to Recover from a Google Core Update

It’s inevitable that pretty much every HN Lists  Google core update will change the game for a decent handful of sites.

If yours happens to be one of them, it’s not the end of the world. There are ways to recover, as well as to be better prepared for the next update.

Here are some things to keep. The basics of writing great SEO content definitely apply to product descriptions, as well, so it’s important to know them well.

Here are some pointers for using them to create product pages that sing:

Make sure your descriptions are clear, helpful, and concise. Get to the point.