As a result, you need to find ways to ensure your marketing agency stays relevant and continues to grow.
Often, though, you are so focused on how to help your clients expand their business through marketing that you neglect keeping track of your own business growth.
If this describes you, now is the time to get serious about your own performance in addition to that of your clients.
One beneficial way to go about this is to track important Key Performance Indicators (KPIs).
Tracking these KPIs can help content marketing agencies see if growth is occurring and also alert you to where you are exceeding, meeting, or falling short of your goals.
As digital marketing continues to become increasingly essential to your business, knowing what to track to determine your next move or moves is crucial.
Here are 7 of the best marketing agency KPIs to help track your growth.
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The Customer Acquisition Cost (CAC) is one of the most powerful marketing agency KPIs you can track. It calculates for you the estimated cost of acquiring each new customer.
A simple way to find your CAC is to divide your total marketing spend by the total number of new customers over the course of a set time or for a specific campaign.
This Customer Acquisition Cost can telephone list show you the effectiveness of a marketing campaign and assist with budgeting efforts.
It can also shed valuable insight into the marketing channels that are producing the most qualified leads and a higher return on investment.
If you find your CAC is running high, focus on ways to decrease it, including the following.
Better optimize your content to rank higher and bring in more organic traffic
Customer Acquisition Cost is an essential KPI for marketing agencies. Finding ways to lower it can benefit your business in many ways, including the ability to reinvest and build up your team, improving both retention and success rates.
2. Customer LTV
Customer LTV reveals the average HN Lists value overall each customer brings to your business over the long term.
More simply put, it is the amount a customer spends on your particular services or products during the entire relationship with your particular agency.
A basic way to calculate your Customer LTV is to subtract Lifetime Customer Costs from the Lifetime Customer Revenue.