We recommend Claim marketing – how to extract the essence of the brand? Sub-brands in the eco industry A very popular trend recently is referring to environmental protection or even eco-marketing . Large companies often have nothing to boast about when it comes to supporting health or the planet. It is more clever to refer to these values when it is done through a sub-brand. The structure of such links is presente below. H&M – mass fashion H&M Conscious – clothes made of organic cotton Carrefour – supermarket premium, high-end food.
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This allows, on the one hand, to be part of a fashionable trend and reach conscious recipients, on the other hand, leaving the main business model untouche. Community blog When is it worth introducing a sub-brand? Sub-brands make sense phone number list when it is necessary to distinguish the offer by extending or modifying existing associations with a given brand. The introduction of a sub-brand to the market is an opportunity to reach completely new groups of customers. However, it only makes sense when the brand it is an extension of already has a strong position in the minds of the audience.
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Another necessary condition for the success of this strategy is that the sub-brand represents the same values as its “mother brand”. Thanks to this, the buyer, already accustome to a specific image of a given brand, will avoid disappointment. Brands are HN Lists never close entities. The portfolio of the offer signe with a given brand can be expande if some products do not communicate in opposition to others. The proceure of introducing sub-brands, subsidiary brands, actually works to the benefit of customers, as it offers products more tailore to the nees and preferences of specific sub-categories of the target group.