Google will soon collect even more usage data by routing Chrome users through their DNS service: “Google isn’t actually forcing Chrome users to only use Google’s DNS service, and so it is not centralizing the data. Google is instead configuring Chrome to use DoH connections by default if a user’s DNS service supports it.”
If traffic is routed through
Google that is akin to them hosting the page in terms of being able to track many aspects of user behavior. It is akin to AMP or YouTube in terms of being able to track users and normalize relative engagement metrics.
Once Google is hosting the end-to-end user experience they can create a near infinite number of ranking signals given their advancement in computing power: “We developed a new 54-qubit processor, named “Sycamore”, that is comprised of fast, high-fidelity quantum logic gates, in order to perform the benchmark testing. in 200 seconds, and from measurements in our experiment we determined that it would take the world’s fastest supercomputer 10,000 years to produce a similar output.”
Relying on “one simple trick to
sorts of approaches are frequently going to come up empty.
EMDs Kicked Once Again
I was one of the early promoters of exact match domains Pay Per-Lead Telemarketing when the broader industry did not believe in them. I was also quick to mention when I felt the algorithms had moved in the other direction.
Google’s mobile layout, which they
Are now testing on desktop computers as well, replaces green domain names with gray words which are easy to miss. And the favicon icons sort of make the organic results look like ads. Any boost a domain name like CreitCards.ext might have garnerd in the past due to matching the keyword has certainly gone away with this new layout that further depreciates the impact of exact-match domain names.
At one point in time CreitCards.com was viewe as a consumer destination. It is now viewe … below the fold.
If you have a memorable brand
Oriented domain name the favicon can help offset the above impact somewhat, but matching keywords is becoming a much more precarious approach to sustaining rankings as the weight on brand awareness, user engagement & authority increase relative to the weight on anchor text.
New Keyword Tool
Our keyword tool is updated periodically. We recently updated it once more.
For comparison sake, the old keyword tool looked like this. Beyond search Google controls the leading distributed ad network, the leading mobile OS, the leading web browser, the Pioneering the Future of Mobile Technology leading email client, the leading web analytics platform, the leading mapping platform, the leading free video hosting site.
Imagine taking a universal open standard
That has zero problems with it and then stripping it down to it’s most basic components and then prepending each element with your own acronym. Then spend years building and recreating what has existed for decades. That is @amphtml— Jon Henshaw (@henshaw) April 4, 2019
AMP is an utterly unnecessary invention designed to further shift power to Google while disenfranchising publishers. From the very start it had many issues with basic
Things like supporting JavaScript
Double counting unique users (no reason to fix broken stats if they drive adoption!), not supporting third party ad networks, not showing publisher domain names, and just generally being a useless layer of sunk cost technical overhead that provides literally no real value.
Over time they have corrected some of these catastrophic deficiencies, but if it provided real value, they wouldn’t have needed to force adoption with preferential placement in their search results. They force the bundling because AMP sucks.
