As I imagine this is also the case for you, stay here with me: Buying journey: complete guide to creating your buyer persona Online content: what to expect in the coming years? Since consumer behavior is align with market trends , following them is crucial to developing your Content Marketing strategy ! Various online content formats on the same channel You should keep in mind that there are some channels and online content formats that are more efficient in attracting, selling and retaining customers — and that they are not just trends, but consolidat realities, as is the case with articles and rich materials on blogs, which continue to grow year after year in Digital Marketing ! Guilherme de Bortoli – CEO of Orgânica“Blogging is an incribly relevant way to generate organic traffic for companies through SEO and, thus, build your own business generation channel.
In the sector in which they operate
Guilherme de Bortoli CEO – Organic Digital And the interesting thing is that, on a blog, you can make content available in text, image, video, audio, etc. — just like this article, which you are reading now! How a content empire increas sales by 1783% So remember: there’s no point thinking about many trends without first focusing your efforts on what has practically become a rule . Combin? But of course, it is new data also necessary to always evaluate: What do you want to achieve by producing content and publishing it on the Internet? Traffic to your website? More interaction with the public? More lead.
To take to become prominent and a reference
More quote requests? What indicators and metrics will be monitor, so that you understand if you are on the right track? What is the company’s target audience? How, when and where does he consume content? What techniques should be appli? Copywriting, storytelling, SEO ? Believe me: for each content format, there are a series of techniques that can be us to retain attention, engage and instigate some action from those who consume it! What will be the routine for creating content and publishing it? I say all this because social mia , for example, also works as a HN Lists great channel! Often, they are even more effective than blogs — depending on the objective you want to achieve with online content and the reality of your company.