Moosejaw keeps their disclaimers lively by including subheads that let their company’s fun (and sarcastic/irreverent) voice shine. They even thank subscribers afterward for making it that far down in the email. Their footer includes a link to their privacy policies. a link to an email preference center. and an easy-to-find unsubscribe link. Plus. the link to a picture of a giraffe does. in fact. go to a picture of a giraffe. They also have a link to their privacy policies. a link to an email preference center. and an easy-to-find unsubscribe link. Plus. the link to a picture of a giraffe does. in fact. go to a picture of a giraffe. Source Takeaway:
Comply with the law. but don’t be afraid
Comply with the law. but don’t be afraid to make disclaimers your own. 3. Add brand imagery like Alaska Airlines. Alaska Airlines makes their email footers stand out by sticking to their branding. They don’t include their wordmark. but anyone who’s flown with them will recognize the image that features on europe email list their aircraft’s tails. They also have a fun way of asking their subscribers to follow them on social mia. Alaska Airlines – Email Marketing – Footer with Image Source Takeaway: Using your brand assets and voice is a great way to make your email footer feel unique.
Include an email preference
Include an email preference link like Patagonia. Patagonia shows they respect their subscribers by linking to their email preferences center with a promise that their emails will be more relevant for those who share their information. They also remind readers what’s so great about Patagonia by including links to a few of their community-orient programs. Patagonia – Email HN Lists Preference Link Footer Source Takeaway: Having a link to your email preference center in your footer is a great way to give your readers control over how you communicate with them.