Publishers are with the trade off between themselves & the search engine, but every quarter Alphabet publish the share of ad spend occurring on owned & operated sites versus the share spent across the broader publisher network. And in almost every quarter for over a decade straight that ratio has grown worse for publishers.
When Google tells industry
About how much $ it funnels to rest of ecosystem, just show them this chart. It’s good to be the “revenue regulator.
The aggregate numbers for news publishers are worse than shown above as Google is ramping up ads in video games quite hard. They’ve partnered with Unity & promptly took Telemarketing for Mortgage Leads away the ability to block ads from appearing in video games using googleadsenseformobileapps.com exclusion (hello flat thumb misclicks, my name is budget & I am gone!)
They will also track video game
Player behavior & alter game play to maximize revenues based on machine learning tied to surveillance of the user’s account: “We’re bringing a new approach to monetization that combines ads and in-app purchases in one automated solution. Available today, new smart segmentation features in Google AdMob use machine learning to segment your players based on their likelihood to spend on in-app purchases. Ad units with smart segmentation will show ads only to users who are predicted not to spend on in-app purchases.
Players who are predicted to spend
Will see no ads, and can simply continue playing.”
And how does the growth of ampproject.org square against the following wisdom?
Literally only yesterday did
Google begin supporting instant loading of self-hosted AMP pages.
China has a different set of tech leaders than the United States. Baidu, Alibaba, Tencent (BAT) instead of Facebook, Amazon, Apple, Netflix, Google (FANG). China tech companies may have won their domestic markets in part based on superior technology or better knowledge of the local culture, though those same companies have largely went nowhere fast in most foreign markets. A big part of winning was governmental assistance in putting a foot on the scales.
Part of the US-China trade war is about
Who controls the virtual “seas” upon which value flows: it can easily be argued that the last 60 years were above all the era of the container-ship (with container-ships getting ever bigger). But will the coming decades still be the age of the container-ship? Possibly not, for the simple reason that things that have value According to an AP investigation published increasingly no longer travel by ship, but instead by fiberoptic cables! … you could almost argue that ZTE and Huawei have been the “East India Company” of the current imperial cycle.
Unsurprisingly, it is these very companies
Charge with laying out the “new roads” along which “tomorrow’s value” will flow, that find themselves at the center of the US backlash. … if the symbol of British domination was the steamship, and the symbol of American strength was the Boeing 747, it seems increasingly clear that the
Question of the future will be whether tomorrow
Telecom switches and routers are produce by. Huawei or Cisco. … US attempts to take down Huawei and ZTE can be seen as the existing empire’s attempt to prevent the ascent of a new imperial power. With this in mind, I could go a step further and suggest that perhaps the Huawei crisis is this century’s version of Suez crisis. No wonder markets have been falling ever since the arrest of the Huawei CFO. In time, the Suez Crisis was brought to a halt by US threats to destroy the value of sterling. Could we now witness the same for the US dollar?
China maintains Huawei is an employee
Owne company. But that proposition is suspect. Broadly stealing technology is vital to the growth. Of the Chinese economy & they have no incentive to stop unless their leading companies pay a direct cost. Meanwhile, China is investigating Ericsson over licensing technology.
