Blogging is an important investment all businesses, large and small, should make, since it’s a critical aspect of an overall content marketing plan.
Statistics suggest if your company actively blogs, it’ll enjoy an incredible 126% higher lead growth when compared to its non-blogging counterparts.
Over time, we’ve seen many businesses abandon their blogs because they aren’t immediately gaining the traffic and leads they’d hoped to see. As a result, they throw in the proverbial towel and lose out on one of the best ways to grow their customer base.
Abandonment of your blog is probably the single biggest blogging mistake you can make. You’ll be surprised at what a little proactive TLC can do for the success of your blog.
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The problem with this is it’s not appealing to their audience. As a result, they quickly bounce off the page — that’s if they even click on it at all.
When designing your blog, be sure to telephone list choose a blog name that is interesting, identifies who you are, aligns with your brand, and is easy to remember.
Also, strive to provide readers with an inkling of the kinds of topics they can expect to find when they land on your page.
Interactive checklist — increase blog’s traffic
2. Not publishing frequently or consistently
A key ingredient to successful blogging is to publish frequently and consistently.
Other benefits of consistent frequent publishing include
Aim to publish a minimum of twice a month, but ideally do it once a week or even more often.
Pro tip: Quality matters. Always HN Lists choose quality over quantity if it comes down to a choice.
3. Focusing too heavily on self-promotion
A colossal blogging mistake a company.
When businesses put the focus on themselves, they often inadvertently get caught up in these self-accolades and neglect to think about who the blog is actually supposed to appeal to.
The focus should always be on the customer. At least 80% of the time.