Identifying a topic and assembling words on a page to create interesting content is only a part of the equation.
The other, perhaps less exciting aspect, of content marketing is to invest in best SEO practices.
What is SEO? SEO stands for search engine optimization and it’s an important component you need to generate traffic to your blog.
While primarily you want to write with your readers in mind, you do need to write for search engines as well, else you won’t get good positions on Search Engine Results Pages (SERPs).
Not linking to other content
Each blog post should cover a comprehensive topic, but let’s face it, reading information often generates additional questions.
It’s impossible to anticipate every question and thoroughly cover them in one singular blog post.
The best way to offer more telemarketing lists information is to link both internal and external pages to your blog content.
Internal links are a great way to drive additional traffic to your own site and further show readers the value of your website and blog.
External links add to your credibility, improve your website’s SEO, provide readers with references, and, generally, offer audiences more value.
Trying to do everything by yourself
To truly succeed, you’ll want to routinely revisit old blog posts and provide simple updates or other fixes. For instance, statistics become outdated, links may become broken, or information is no longer relevant.
By providing updates from time to time, you’ll keep your content optimized, interesting, and applicable.
While time may be limited, at a minimum, you HN Lists should regularly revisit high-performing blog pages and ensure they’re in tip-top shape.
Even if your content is perfect as is, try to add new information or at least change imagery or add an infographic, so Google and other search engines will continue to crawl these well-viewed pages and draw new visitors in.
