Why is Content Marketing important for your business?

Despite the large number of possible applications of Digital Marketing, there are those strategies and techniques that stand out and are used by most companies, as they usually bring positive results.

According to RD Station’s Marketing Panorama, the strategies most chosen by Marketing teams are the following:

Content Marketing data

As we saw at the beginning of the text, strategies involving Content Marketing are in third place among the most used. But after all, what are the reasonsIs the use of Content Marketing such a relevant element for business to appear in the first position on this list?

The answer is simple: this is the most effective way to increase your brand’s online visibility.

This is because publishing high-quality content on your website or Blog has the potential to increase the number of your pages indexed by search engines and, consequently, gain more visitors.

The rules of the game are simple:

When we have a question to solve a problem, where do we look for it? On Google.
Pages published on various websites spread across the internet.
What is the format of these pages when we choose one to click on? Most of the time they are content pages that detail the researched topic.

Who appears in search results?

In this case, rankings play a key role in improving your online visibility and putting your brand in front of your target audience and, as such, it is important for increasing conversions and Leads generation.

1. Attract new Leads
The market already knows that using Digital Marketing strategies generates three times more Leads than traditional Marketing tactics. But, for it to work, having a content production flow is essential in your strategy.

Every Marketing action in the digital Honduras Phone Numbers¬†environment is designed to provide valuable content to a target audience and create long-term relationships, based on trust that attract Qualified Leads. Without this, people won’t find your company, much less share their contact details to maintain a relationship.

We will soon see that there are different formats and methods for delivering relevant content through conversion into forms. Its main focus is to have a website and Blog that delivers this content in a simple and optimized way to generate a good experience with all users who arrive there.

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2. Create a journey for your audience
In the same way that your content pages are your audience’s first point of contact with your business, content plays an important role in creating a seamless user journey that is essential to providing a great customer experience.

This journey is essential because hardly anyone who comes to your content for the first time will want to make a purchase. You need to build together the understanding that you have an ideal solution to solve the problems encountered by this audience.

If there is friction along the way, your customers are less likely to convert to sales and even less likely to come back. Therefore, mapping and optimizing each customer touchpoint will help you create a completely user-driven experience.

How to develop a journey with sequential content?

When studying Digital Marketing, you have certainly come across the words top, middle and bottom of the funnel. These terms represent the stages of the Sales funnel, which serves to show the path that the customer takes from having their first contact with your company to becoming a customer.

Understanding how the Sales Funnel works and developing strategies that take your contacts from the top to the bottom is essential for the effectiveness of Inbound Marketing. The detail is that, in general, we use content to make this movement!

See now how each stage requires a specific content structure to Honduras Phone Number List achieve increasingly better results.

Top of the Funnel (TOFU)
The top of the funnel is the awareness stage, where potential customers are learning for the first time about a topic involving your industry. And this can be done by clicking on an ad, finding your website through a Google search, or being referred by a friend.

At this stage, the content is focused on educating readers, going over basic information, but already awakening in the audience the confirmation that there is a problem that needs to be solved.

Fulfilling these functions, the contents of the next steps will be available to provide more information.

Middle of the Funnel (MOFU)
The middle of the funnel is the interest phase, in which prospects begin to do their research and compare their options before purchasing.