What should you, A business blog, with a content strategy that provides quality information or added value to our readers (current and potential clients) and at the same time can be attractive to search engines, will be one of the best ways to obtain an increase in traffic. considerable towards our company website. But this does not end here. That same blog will also be an excellent communication tool and a cornerstone for all of our Brand’s activity on social networks. He will provide his own quality content to share on our social profiles, thus guaranteeing us another additional factor of traffic and web positioning. Remember that both content and social media are two very important variables for Google’s search algorithms.
Write for your audience
Write for your audience When designing the Content What should you, strategy for your company’s blog, you must be email leads very clear about the audience (target audience) to which the content will be directed. 2. Theme (relevant to your Brand and its Target) You have defined your audience, now it’s time to investigate what their interests are. It is necessary to choose a theme (main theme and subthemes) relevant to your brand, as well as attractive to your target. What am I going to talk about? 3. Be careful with grammar/spelling Even if you have created a post with a lot of quality information, your audience will not bother to read until the end, unless they clearly understand what you have written in it. Using an excess of technical words and Anglicisms,
Be careful with grammar/spelling
What you say and, above all, how you say it is of fundamental importance to the HN Lists success of a business blog. Your posts should tell mini stories, or provide simple descriptions of your products and services, that arouse the interest of your target audience and that are also easy to read and understand. 5. Informative and original posts Your content must offer relatively original and quality information (added value) , to give the reader the feeling that they will be able to find the answer to their needs on your company’s blog. Also remember that Google penalizes duplicate content. This does not mean that you cannot use some information from other blogs or websites. But if you do, always check if that content can be freely manipulated by third parties.
