Top 7 Data Integration Challenges and How to Address Them

Training your marketing team is an ongoing effort. What worked in the marketing world a decade ago may not be what works for you today, for example, so you do need to focus on researching current markets and the tactics that work to reach your audiences.

Understand the skills each of your employees has and then decide if you need to outsource any of your marketing work. You may be surprised at where there are skill gaps that still need to be filled.

Or, you can hire highly-specialized freelance marketing professionals to get the job done. Connect with over 15,000 strategists, writers and designers today in free trial!

3. Keeping up with the last global changes

Keeping up with global changes is another marketing challenge that many businesses run into. As the globe becomes ever more connected, people are getting influenced by content from all over the planet.

Expanding your brand into other countries

To help yourself, define your target audience. Then, consider taking action to resolve language barriers. Using content creators to help with promotion could be supportive of your efforts, too, since they know the local lingo.

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5. Budgeting for your marketing campaigns

It can be expensive to market to more phone lists than just your local community. It also gets expensive when you start expanding into different marketing modalities, such as going to live ads or marketing across multiple social media channels.

Budgeting issues can be resolved by staying focused on your campaign. Start small and go slow to see which campaigns get the most interaction.

Struggling with a lack of resources

The solution? Expand slowly, and outsource anything you can’t do in-house. That might mean outsourcing your content, for example, so you can focus on other aspects of your business.

7. Database management: Keeping your data accessible

Your database is going to grow larger HN Lists over time as you gather more information. You need to keep it organized, so you can access the information you need when you need it and see if you are getting a good return on your investments (ROI).

Using a unified marketing and analytics platform will keep you organized. If you take this database on the cloud, you’ll be able to access it from anywhere where you have internet access, making it easier to do your job in or outside the office.

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