Customers nowadays are more aware of the protection of their privacy. They don’t want all their information and personal data to be out there without any restrictions. Big companies, like Apple, have already taken action regarding the matter. The new IOS 15 update in September 2021 released with Mail Privacy Protection, which brought a lot of speculation on how it would affect email marketing practices.
Thanks to a recent HubSpot survey, we have a clearer understanding of how the iOS 15 updates and data privacy is affecting email marketing. The results show that 47% of the respondents determined it had a neutral impact on their email marketing strategy.
How Apple’s iOS 15 is Impacting Email Marketers according to Data
Something obvious, but it’s still important to make it clear: iOS 15 is only available for mobile devices (iPhones, iPads, iPod touches). Even though the amount of iOS users in the U.S. is over 56%, the worldwide alternative software is more popular. For that reason only 27% of the global population use iOS.
There are a lot of important areas phone number lists that are influenced by both GDPR and iOS updates. For example:
Reduced access to user data;
Decreased ability to operate location-based strategies;
No ability to see the open rate or click-through rate;
This doesn’t mean the end of email marketing or that it leaves us handcuffed. Solutions and alternatives are already being tested by professionals and are already providing very interesting results.
Let’s take a look at some of them
At this stage, you should already know that you can’t trust a single channel for your communications. Being present in other channels helps you to have better segmentation while spreading the word.
One of the biggest (but underrated) alternatives HN Lists is SMS Marketing. Remember, 3.8 billion people around the world carry a cell phone. Why not make the best of it by just sending a message?
And if you are not yet convinced, let me tell you that SMS has a 98% open rate, while only 3% of marketing emails have an open rate above 50%, according to a Campaign Monitor research.