In addition, social networks also allow the publication of different content formats , such as Instagram, where there are the famous image carousels, videos on Reels, lives, Stories, etc. — each with its own purpose! Tip: Content for Instagram: ideas to apply! Diversifying between different formats on the same channel makes online content more interesting — which results in greater public interest, more traffic, more conversions… And it is relat to two other main trends that I will now show: Audiovisual content In recent years, video content has been increasingly prioritiz , especially with the rise of TikTok — and Instagram’s frequent changes since then to keep up with this trend.
To better understand the actions they ne
As it is an online content format that is very adept at micro-moments , for example, consumption is only going to increase! Google: Micro-Moments And it is no coincidence that these social networks, like YouTube, are dominat by several companies — which has been seen favorably by Brazilians, as 56% follow a brand on TikTok and 61% are subscrib to brand channels. on YouTube . As always, this means that those companies that focus on the customer and take advantage new database of the opportunity to create audiovisual content, such as: Institutional videos; Quick tips; Tutorials; Webinars; Podcasts; Lives; Customer testimonials, etc.
They search for information on the Internet
Tip: Micro-moments: what they are and how they can help your company sell Interactive content Interactive content is the main online content trend for the coming years due to its high capacity to arouse interest, engagement and proximity! Netflix itself has already HN Lists made waves by releasing the film “Black Mirror: Bandersnatch” or the series “Trivia Quest”, for example, in which the viewer, through the control of the TV, literally controls events, choosing whatever they want.
