he fundamental purpose of blogging is to answer your customer’s questions.
Unfortunately, many businesses that fail at blogging do so because they neglect to anticipate providing the information they want to know.
Ask your sales team what types of questions customers most often have — these are all great potential blog topics.
Once you learn what top inquiries your company gets, aim to provide your audience with answers through steady blog posts.
Better yet, anticipate what they want to know and then give it to them before they ask.
With enough blogging experience, combined with your industry expertise, you’ll learn how to provide the perfect topics people actively want to read about.
Choosing the wrong topics
Unfortunately, many businesses that fail at blogging do so because they neglect to anticipate providing the information they want to know.
Ask your sales team what types of phone lists questions customers most often have — these are all great potential blog topics.
Once you learn what top inquiries your company gets, aim to provide your audience with answers through steady blog posts.
Better yet, anticipate what they want to know and then give it to them before they ask.
With enough blogging experience, combined with your industry expertise, you’ll learn how to provide the perfect topics people actively want to read about.
Missing best SEO practices
Identifying a topic and assembling words on a page to create interesting content is only a part of the equation.
The other, perhaps less exciting aspect, of content marketing is to invest in best SEO practices.
What is SEO? SEO stands for search engine optimization and it’s an important component you need to generate traffic to your blog.
While primarily you want to write with HN Lists your readers in mind, you do need to write for search engines as well, else you won’t get good positions on Search Engine Results Pages (SERPs).
Important SEO best practices include:
Developing SEO-friendly blog headlines.
Integrating good keywords.
Understanding user intent for search queries.
Using links (both internal and external).
Optimizing each blog post’s URL.
