Maslow’s Pyramid of Needs applied to Marketing: What it is and how to apply

Maslow’s Pyramid of Needs applied to Marketing: What it is and how to apply. Maslow’s pyramid is a well-known theory that is closely related to Marketing. In fact, analyzing the pyramid of needs with respect to your business is essential before defining any online strategy. And in this post, I want to help you with three things: The first, understand what Maslow’s Pyramid is in Marketing. The second, how it influences a digital strategy.

The first thing is to define your products or services very well

The first thing is to define your products or services very well. And by this I mean that, in addition to knowing what its characteristics are and the benefits it brings to consumers, what needs it covers. You must delve a lot. For example: A brand of smartphones and mobile devices not only covers more basic needs such email contact list as being in communication with other people, being able to do your job or staying up to date with the news. It can also confer social status, a feeling of belonging to an exclusive group.

The second thing is to define your ideal client

The second thing is to define your ideal client. The first point is very aligned with the second. And it is important to know what needs your ideal client prioritizes , which ones they want to cover and what problems they have that you can solve. You should emphasize HN Lists them. Defining your ideal buyer persona or client is something that requires time, but it will help you for all the marketing actions you carry out. It is one of the most basic pillars.