How to Hire a Freelance Writer to Improve Your Business Communications

Once quiz takers reach the results page, provide them with options to take action.

Pitch specific products are services based on their answers and ask them to act, either by making a purchase or learning more.

You may also choose to include a call to action to interest them in downloading content such as white papers or checklists or signing up for a webinar, further engaging with your brand.

5. Integrate with an Email Platform

If you choose, integrate the quiz with your email platform.

By doing so, you can more easily send out follow-up emails and notifications pertaining to interests and preferences, as evidenced by their answers to the quiz questions.

Share a link to the quiz funnel wherever possible

Stay in contact with new customers by us phone number list engaging with them regularly and providing answers and solutions to any further questions involving the quiz funnel or beyond.

Nurture them and make them feel a part of your brand.

Quiz Funnel Examples

Brands are successfully using quiz funnels today to reach new customers and increase sales. The following are five such examples making the most of these exciting interactive marketing techniques.

The focus of Sephora’s quiz funnel campaign


Phone Number List

By making their way step-by-step through the quiz funnel, a narrower list is created to help them make a personalized decision and choose the product that is right for them.

Sephora quiz

2. Stitch Fix

Stitch Fix is a master at the personal style quiz funnel.

In an attempt to gain insight, the quiz HN Lists allows customers to choose more than one option when it comes to why they are excited or interested in trying Stitch Fix.

Visitors love to answer, and Stich Fix learns what the visitors expect from their interaction with the brand, thus providing guidance on how to better tailor its messaging.

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