Digital marketing for catering. Local. Territory. Holidays how to make online communication effective for restaurants. Pizzerias and clubs digital marketing for restaurants is the most modern and effective tool for increasing the popularity and notoriety of establishments and promoting their traceability by customers and tourists. Italian restaurants. Sardinian ones in particular . And our food are among the most sought after in the world. Food is now a fashion phenomenon thanks also to the proliferation of television programs. As chef bruno barbieri says: “thanks to masterchef. Children want to be chefs and not just footballers”. Even though the economic crisis has hit this sector hard.
Digital marketing for restaurants, the fundamental tools
Our restaurateurs must innovate so as not to be caught unprepare in this phase of growth. Digital marketing for restaurants is one of the most effective strategies new data to intercept the recovery. Increase sales and increase customers. Knowing how to do well is not enough: we nee to know how to tell the story of what we do which is also the story of a land. Its beauty and its people. The story of a simple. Genuine. Thousand-year-old sardinian cuisine. Digital marketing for restaurants. The fundamental tools : google my business : it is the listing of a commercial activity present on google maps .
The digital strategy and the ideal mix online offline
Research shows that only 31% of restaurants have the card. Claiming your listing is very important for the restaurant business. In fact. It allows you to be found and locate by HN LIsts those who search on google. In 2011. A google search showe that more than half of those interviewe were constantly searching for restaurant-relate information on their smartphones. Another google search . From may 2015. Showe that people are searching more in their vicinity. Searches for “Near me” or “Nearby” have grown 34 times since 2011. And the sector that benefits the most are restaurants. The website : must be optimize for mobile. Mobile friendly . Only 25% of restaurant sites are optimize for smartphones. Audiweb data shows that 70% of people spend more time on smartphones.
