Content Marketing is a Marketing strategy focused on creating and distributing relevant content, such as articles, eBooks and posts on social media, without directly promoting the brand.
According to the 2024 Marketing Panorama produced by RD Station, among the most explored Marketing strategies in Brazil, Content Marketing is in third place, with 66%.
Therefore, we can now have an idea of the importance of this strategy for the success of a company. Below, you can check out all the details about this important pillar of Marketing actions.
Content Marketing is the strategy of producing content for your target audience, which helps them throughout the purchasing process and attracts them to you in a natural and spontaneous way. We can say that it is the fuel or basis of Inbound Marketing.
The idea is to educate people. This way, in the future, they will not only have your brand as a reference, but they will also become customers of your company.
What is Content Marketing?
This is a type of Marketing tactic that involves creating and expanding online content in different formats:
Now answer: do you wake up and look for videos talking about news? Do you listen to your favorite podcast on the go? Do you read a newsletter during your lunch break? These are all different ways of consuming content. And behind this, there is a well-executed Marketing strategy.
This is why Content Marketing has surpassed Australia Phone Numbers more traditional Marketing tactics, as it has offered a new and exciting way to connect with potential customers. All this, without seeming overly self-promotional.
Your main goal is to attract, engage and retain an audience by providing consistent, valuable and relevant content designed to help solve problems, entertain and educate.
In other words, Content Marketing, unlike a press release or what is still done in traditional Marketing, is not about what your company does, but about what your customers need.
The power of Content Marketing lies in attracting new customers, educating your audience, generating revenue and increasing brand recognition in the market. That’s all you and your company need, isn’t it? But to achieve these benefits, it is important to know the history of this strategy.
We can say that the meaning of Content Marketing is relatively new. It was only in the 21st century that this concept was defined and studies, analyzes and experiments began to be carried out.
However, its applications already existed even before the digital era. Yes, this strategy also exists offline. And it’s been a while!
The history of Content Marketing
But how so? Isn’t this part of Inbound Marketing? How could it exist before the rise of the internet?
Let’s contextualize it historically with a classic example, see below.
John Deere The Furrow Magazine
In 1895, John Deere, a leading company in the agricultural machinery segment, published the first edition of “The Furrow” magazine. The publication remains in circulation to this day and is focused on issues related to agriculture.
With this magazine, the company was bold and chose to share content with the public interested in agriculture instead of simply creating advertisements “pushing” the products that are manufactured by the company.
Remember: Content Marketing is not about Australia Phone Number List what your company does, but about what your customers need.
True, not all of the magazine’s readers owned John Deere tractors. But, when consuming the brand’s information, they could discover pains that they thought were non-existent until then. And when they feel the need to make a purchase, they would opt for a trusted brand. And what would it be, if not John Deere?
In other words, the magazine fulfills exactly the purpose of the concept: to educate the public, gain authority on the subject and influence purchasing decisions.
If in the advertising market that places advertisements on TVs the focus is still often saying “buy, buy, this is the price”, here we are dealing with a medium and long term approach, to make the public understand that your brand can deliver the products and solutions he really needs.
