We live in a 100% connected reality. The latest data about mobile usage have shown that people are spending more time using mobile devices than ever. The amount of usage may vary depending on age, location, and interests, but we can’t deny that we spend a considerable part of our time interacting with our gadgets.
If you are a marketer you probably know what this means. It’s not a coincidence that many professionals already prefer to run mobile-first campaigns and structure their strategies in this format. More than ever, you have plenty of new opportunities right in front of you – or in front of your audience.
Getting started do I need an app
We all know that developing an app from scratch requires a considerable budget.
Having a mobile app will give you more tools to approach your audience but it is important to understand if it is worth making such an investment phone list or when to do it. Here are a few questions that can help you decide:
Who is my target audience?
Is my audience really a mobile app user?
Is there any other app doing the same job?
How useful is it going to be?
How would my app help people have a better experience with my brand?
What is the purpose of my app? Awareness? Education? Sales?
What kind / how much return do I expect?
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Was that my phone?” – Notifications
If you look at your phone’s notifications center right now, I am almost certain that there will be some banners waiting for you to click on, right? This is one of the main tactics that apps apply to show relevant information and offers to their users.
Before implementing it, it is important HN Lists to know the two different types of notifications that we receive – or send:
Push notifications
These are probably the ones that make your phone beep many times a day. Push notifications are sent aiming to create an interest in a product or service offer. It can be a discount, promotion, news, or just with the objective of catching your attention and clicks. Some examples are a new movie on your streaming platform or a discount coupon on a delivery app.
